How do you compete?
In sport there are two sides, each trying to do the same thing in order to score more points. I prefer military analogies because the desired end state is not always the same in war. One side may wish to gain more ground while the other is working to win hearts and minds of the population.
In business, we can blend our sport and military metaphors – in most cases the end state is to make more money by spending the least and ending up with the most excess capital. Not everyone does this the same way, however. Business owners who decide to compete differently than their peers are often success stories.
Note the differences between these two ads. One is selling a type of vehicle to families who are price conscious where the other is selling to a different segment of the market altogether - those who like to ride in style. These ads may be equally effective at selling their products but to different people, maybe even people in the same family.
Your business might be an online store selling homemade pet toys. You might be set up on Etsy and/or selling directly from your website. There are probably hundreds or thousands of people selling pet toys on the internet, you know this and I know this so let’s not kid ourselves. The market is crowded so how do you compete differently?
To summarize, think beyond your product or service and consider how you will come to market and get people’s attention. You may just win your next football game or fierce battle, too.