How do you compete?
In sport there are two sides, each trying to do the same thing in order to score more points. I prefer military analogies because the desired end state is not always the same in war. One side may wish to gain more ground while the other is working to win hearts and minds of the population.
In business, we can blend our sport and military metaphors – in most cases the end state is to make more money by spending the least and ending up with the most excess capital. Not everyone does this the same way, however. Business owners who decide to compete differently than their peers are often success stories.
We're becoming pros at the trade show circuit. Like most industries, there's a predictable schedule of shows held all over the world in the toy and baby industries. Some are better than others but one can always learn something at an industry gathering, even if it's what not to do. Maybe you're a business-to-consumer business and are going to shows to find suppliers or gather industry insight, or you're a vendor looking to promote your product or service, whatever reason you're there, here are five tips to help you get the most bang for your hard-earned buck.
You’ve decided to take the leap into wholesale, congratulations! If done well, wholesaling can take your product to the next level by exponentially increasing your accessibility to potential customers. If you’ve calculated your wholesale costs, distribution, and developed a catalogue and retail-friendly packaging, you’re well on your way. The next hurdle is getting your product on retail shelves. Here are five ways to get retailers’ attention and optimize your wholesale sales: