We're becoming pros at the trade show circuit. Like most industries, there's a predictable schedule of shows held all over the world in the toy and baby industries. Some are better than others but one can always learn something at an industry gathering, even if it's what not to do. Maybe you're a business-to-consumer business and are going to shows to find suppliers or gather industry insight, or you're a vendor looking to promote your product or service, whatever reason you're there, here are five tips to help you get the most bang for your hard-earned buck.
You’ve decided to take the leap into wholesale, congratulations! If done well, wholesaling can take your product to the next level by exponentially increasing your accessibility to potential customers. If you’ve calculated your wholesale costs, distribution, and developed a catalogue and retail-friendly packaging, you’re well on your way. The next hurdle is getting your product on retail shelves. Here are five ways to get retailers’ attention and optimize your wholesale sales:
People walk into our stores all the time trying to sell us something. They call, they email, they even text - how did they get my number??
What amazes me about the hard sell approach is that people still think it works. I can't imagine falling in love with your stupid home made dolls and placing an order after you've barged in to a store full of people, demanded to speak to the owner, and proceeded to ignore the increasingly less subtle cues that this is not a good time.