There's a way to sell things to people without making them feel dirty. The hard sell is the pushy, assertive sales tactic that we all know and hate. It has become a science - get under the potential buyer's skin enough times and they'll eventually give in. Small business owners get it all the time. It can lead to a sale and buyers' remorse, and forget about a second sale. There is another way..
People walk into our stores all the time trying to sell us something. They call, they email, they even text - how did they get my number??
What amazes me about the hard sell approach is that people still think it works. I can't imagine falling in love with your stupid home made dolls and placing an order after you've barged in to a store full of people, demanded to speak to the owner, and proceeded to ignore the increasingly less subtle cues that this is not a good time.